🎁 13 Best Occasions To Send Corporate Gifts [+ Gift Ideas]

Most businesses don’t realize the actual value of investing in corporate gifting.

After, helping 400+ brands with corporate gifting, we know how promotional gifting helps companies in the following ways:

• Improve business relationships with clients and stakeholders
• Builds brand awareness and loyalty with custom gifting
• Increases employee retention and productivity
• Cost-effective marketing strategy that makes others talk about your brand
• Encourages positive company culture amongst the employees
• Improves brand reputation over a long time

Now that you know the benefits, you might have one question: When should corporate gifts be sent to employees, clients, or team members?

In this guide, I have listed the 13 most important occasions and events that every Indian company may consider planning corporate gifts for.

1. New Employee Onboarding

You might have seen employees sharing their welcome kits on social media every other day.

Here’s an example:

While new employee welcome gifts aren’t primarily focused on social shares, they can undoubtedly provide an added benefit. 

These gifts work as a reminder of the company’s appreciation and help new hires feel valued and welcomed.

Employee onboarding is a prime opportunity to give new employees a gift. It can make them feel like they’re part of the team and can help ease the transition into their new role. 

It’s a gesture that shows the company cares about their well-being and is invested in their success. 

Here are some corporate gift ideas to welcome your new employees:

• Personalised corporate gifts: A personalised item, such as a mug, notebook, or pen, can be gifted.
• Company-Based Merchandise: Gift items like apparel, tech accessories, or office supplies can help the new employee feel connected to the company culture.
• Custom Gift Boxes: You can also curate a personalised gift box filled with items related to the new hire’s interests or hobbies.

2. Employee Anniversaries

Employee anniversaries are a significant opportunity to recognise and appreciate the contributions of your team members. 

These milestones mark the dedication and commitment that individuals have shown to the company. By celebrating anniversaries, you can foster a sense of loyalty, encourage continued growth, and create a positive work environment.

When choosing gifts for employee anniversaries, consider the individual’s interests, preferences, and years of service. 

Here are some gift ideas to inspire you:

• Trophies: A personalised trophy can be gifted as a reminder of the employee’s achievements and contributions. 
• Custom Apparel: A high-quality piece of apparel, such as a jacket, sweater, or t-shirt.
• Gift Hampers: A gift hamper filled with items that align with the employee’s interests.

3. Promotions And Achievements 

When a company recognises and rewards employee promotions and achievements, it sends a powerful message that hard work and dedication are valued. This not only boosts morale but also helps to create a positive and competitive work environment. 

Employees who feel valued and appreciated are likelier to be engaged and invested in their work. This can lead to increased productivity, improved customer satisfaction, and overall business success.

Here are some gift ideas to consider for promotions and achievements:

• Awards
• Bluetooth Speakers
• Custom Caps
• Desk Accessories

To effectively leverage corporate gifting as part of your marketing strategy, along with other digital channels, consider enrolling in a digital marketing course in Pune. A comprehensive course will teach you how to integrate traditional marketing approaches like corporate gifting with modern digital marketing techniques for maximum impact.

4. Festivals

In India, festivals are an integral part of life, celebrating cultural traditions, religious beliefs, and community spirit. 

Corporate gifting during these festive occasions can be a meaningful way to connect with employees, clients, and partners. Companies can strengthen relationships and create a sense of belonging by offering thoughtful and culturally appropriate gifts.

When selecting gifts for Indian festivals, you need to consider the traditions and customs associated with each celebration. Some popular Indian festivals for which to plan a gifting campaign include Diwali, Holi, Eid, and Christmas.

Here are some gift ideas for these festivals:

• Gift Hampers: Curated gift hampers filled with traditional Indian sweets, snacks, and beverages can be an excellent option for the festive season.
• Grooming Kits: For a personal touch, you can consider gifting grooming kits that include high-quality skincare, haircare, or fragrance products.
• Kitchen Appliances: You can gift items like ovens, juicers, hand blenders, air fryers, and more.
• Gift Sets: Gift sets that combine multiple items, such as a diary, pen, and wallet, can also be an option to gift them this festive season.

5. Customer Appreciation

Your business wouldn’t be where it is today without the support of your loyal customers. Showing appreciation for their patronage is essential for building long-lasting customer relationships. 

Corporate gifting is a powerful way to express gratitude and demonstrate your commitment to exceptional customer service.

It can encourage repeat business, referrals, and increased brand loyalty. When customers feel valued and appreciated, they are more likely to become brand advocates and help spread the word about your business.

Here are some gift ideas for customer appreciation:

• Custom T-Shirts: A branded t-shirt with your logo printed can be a good choice.
• Bags: You can choose from various bags and customise them to match your brand identity.
• Eco-Friendly Items: You can also consider gifting eco-friendly items to demonstrate your commitment to sustainability and corporate social responsibility.
• Metal Pens: A high-quality metal pen with your brand logo can be an affordable option for your customers to gift.

6. Client Acquisition

With every new client, you’re laying the foundation for a potential long-term relationship. Making a positive first impression is crucial, and corporate gifting can be a powerful tool in this regard.

While you may not be able to afford luxury items for every new client, even a small token of appreciation can go a long way in building goodwill and fostering a positive relationship.

Here are some gift ideas for client acquisition:

• Custom Bottles
• Diary and Pen Set
• Branded Mugs
• Key Chains

7. Conferences And Networking Events

Conferences and networking events are excellent platforms for businesses to connect with potential clients, partners, and industry leaders. 

These gatherings often foster meaningful relationships that can lead to future collaborations and growth.

By gifting valuable items to attendees at these events, you’re expressing your appreciation for their participation and reinforcing your brand’s image. A well-chosen gift can leave a lasting impression and help your company stand out.

You can consider gifting items that align with your brand’s values or the event’s theme. 

For example, if you’re a tech company, a personalised gadget or piece of tech-related merchandise could be a hit. Alternatively, a thoughtful gift like a high-quality notebook or a luxurious pen can be an option.

8. Team Success Celebration

Your team is the backbone of your business, and their hard work and dedication are invaluable. Recognising and celebrating their achievements is essential to building a positive work environment and encouraging continued success.

When a team successfully completes a project, acquires a new client, or overcomes a challenge, it’s an opportunity to show appreciation and motivate them to keep up the excellent work. 

A corporate gift for this occasion can remind them of their accomplishments and reinforce your commitment to their professional growth.

Below are some gift ideas for team success celebration based on some common achievements:

9. International Women’s Day

International Women’s Day, celebrated on March 8th each year, is a global day dedicated to celebrating women’s economic, political, and social achievements. 

It’s an important opportunity for organisations to recognise and honour the contributions of their female employees.

To plan a meaningful and impactful Women’s Day celebration, consider conducting a survey among your female employees.

Here are some questions you could include in the survey:

1. What are your hobbies or interests outside of work?
2. What kind of experiences would you find most meaningful or memorable?
3. Are there any causes or charities that you’re passionate about?
4. Would you prefer a group celebration or a personalised gift?
5. Is there anything specific you’d like to see your organisation do to support women’s empowerment?

Based on the survey results, you can tailor your Women’s Day celebration to meet your female employees’ specific needs and preferences.

10. International Men’s Day

International Men’s Day, celebrated on November 19th each year, is a global day dedicated to celebrating men’s contributions to society. It’s an opportunity to highlight positive male role models, raise awareness of men’s health issues, and promote gender equality.

To plan a meaningful and impactful International Men’s Day celebration, consider conducting a similar survey among your male employees.

Additionally, you could consider a unique activity where each male employee suggests a gift for another colleague. 

Based on the survey results and the gift suggestions, you can tailor your International Men’s Day celebration to meet your male employees’ specific needs and preferences.

11. Earth Day

In India, Earth Day is celebrated on April 22nd. The main theme of Earth Day is to promote environmental awareness and action. It’s an opportunity to raise awareness about the importance of protecting our planet and taking steps to reduce our environmental impact.

At TapWell, we offer a wide range of eco-friendly products that make perfect Earth Day gifts. Our collection includes over 500 sustainable and ethical options, ensuring you can find the ideal gift for your employees and clients.

Here are some of our most popular eco-friendly gift ideas:

• Cork Diaries
• Cork Planters
• Plantable Stationery
• Jute Bags
• Eco-friendly Mugs

12. Product Launches

We understand how important product launches are for your organisation, and thus, you should plan a memorable event. 

A successful launch can generate buzz, attract new customers, and solidify your brand’s position in the market. Corporate gifting is an effective way to make your product launch a hit.

Corporate gifting can create a positive and memorable experience for your attendees. You can show appreciation for their presence and build customer loyalty by offering thoughtful gifts.

For example, if you’re launching a new tech product, you could offer complimentary tech accessories or gadgets. And, if your brand is associated with a particular lifestyle or aesthetic, you can choose gifts that align with that specific theme.

Some popular gift ideas for product launches include:

• Gift hampers filled with snacks, sweets, or assorted teas.
• Personalised tech gadgets or accessories.
• Stylish caps, keychains, or other branded merchandise
• Experience vouchers for activities related to your product or brand

13. Random Acts of Kindness

Random acts of kindness can be a powerful way to boost morale, strengthen relationships, and create a positive work environment. 

By surprising your employees or clients with unexpected gifts, you show them you value their contributions and appreciate their hard work.

These gestures can be as straightforward or as elaborate as you like. For example, you could send a personalised gift basket to a team member’s home, offer a surprise day off, or provide a wellness subscription. 

The key is to choose something meaningful that shows that you’ve put thought into your gift.

At TapWell, we believe in the power of random acts of kindness. We often surprise our team with unexpected treats or experiences to show our appreciation for their hard work. We’ve also helped many other businesses plan successful surprise gifting campaigns.

Finding the Perfect Corporate Gifting Partner

As a leading corporate gifting company in India, we’ve worked with over 400 brands nationwide, helping them plan, execute, and deliver successful gifting campaigns.

TapWell stands out as a leading corporate gifting partner in India, offering a comprehensive range of services and products tailored to meet your gifting needs. 

Here are some data-backed reasons to choose TapWell:

• Extensive Experience: Over 9 years in the corporate gifting industry, with 1,834 successful projects completed.
• Diverse Product Range: Access to over 4,300 products, catering to various budgets from ₹20 to ₹50,000 per piece.
• Customization Options: Personalize gifts with company logos and names, and create custom gift hampers.
• Flexible Ordering: Minimum order quantity of as few as 30 pieces, with free samples available for corporate clients.
• Quick Turnaround: Most products are dispatched within 5-7 days, ensuring timely delivery.
• Efficient Logistics: Direct delivery to recipients through partnerships with leading logistics companies, including FedEx and DHL for international shipping.
• Tech-Enabled Solutions: Customizable point redemption websites for easy gift selection and tracking.

So, if you’re looking for a trusted corporate gifting partner, contact our team at TapWell. 

We’re committed to providing exceptional service, high-quality promotional corporate gift products, and personalised solutions to make your gifting campaigns successful.