Case Study: How We Helped IRCTC Create Custom Branded Mugs for Event Gifting

Corporate gifting becomes even more impactful when it’s tied to an event. At TapWell, we specialize in providing businesses with event-related corporate gifts that leave a memorable mark. When IRCTC, one of the leading public sector companies, sought gifts for their Vigilance Week to promote awareness, they turned to us for a solution.

We are proud to have collaborated with IRCTC on this meaningful initiative. Here’s how we helped them with our custom branded mugs, creating a unique and thoughtful gift that resonated with their audience.

About IRCTC

The Indian Railway Catering and Tourism Corporation (IRCTC) is a public sector enterprise owned by the Government of India. Established in 1999, it operates under the Ministry of Railways.

IRCTC manages online ticketing, catering, and tourism services for Indian Railways. As of December 2023, it has 66 million registered users, with an average of 731,000 tickets booked daily.

IRCTC offers a range of services, including:

• Online Ticketing: Facilitating train reservations through its website and mobile app.
• Catering: Providing food services on trains and at railway stations.
• Tourism: Organizing package tours and operating luxury trains like the Maharajas’ Express and Tejas Express.

IRCTC’s Event Gifting Requirements

The IRCTC team approached us with a clear objective: to provide custom-branded ceramic mugs as giveaways for Vigilance Awareness Week. This annual event promotes integrity and transparency within the organization. They required mugs that were durable, visually appealing, and suitable for daily use. The goal was to ensure the message of vigilance remained with recipients long after the event concluded.

To meet these needs, we designed mugs that were both functional and aligned with IRCTC’s branding. This approach aimed to reinforce the values of integrity and transparency in a practical and lasting manner.

Here is how our corporate gifting experts helped:

With 3,000 pieces required, timely delivery was essential to meet the event schedule without any breakage.

We provided high-quality ceramic mugs with custom branding, making them both functional and impactful:

• Premium Ceramic Mugs: Sturdy and long-lasting for everyday use.
• Custom Branding: Printed with IRCTC’s Vigilance Week theme and logo.
• Individual Thermocol Packaging: Each mug was packed securely to prevent damage during transit.
• Bulk Production & On-Time Delivery: Ensured smooth execution within the required timeframe.

This collaboration not only provided IRCTC with quality gifts for their event but also reinforced their commitment to promoting integrity and transparency.

Challenges We Faced and How We Addressed Them

As one of India’s leading corporate gifting companies, with experience assisting over 400 prominent brands, we are well-equipped to handle various challenges.

Our extensive experience enabled us to effectively address the following challenges when working with IRCTC:

1. Print Durability on Ceramic: Ensuring high-quality, fade-resistant branding.
2. Preventing Breakage During Transit: Using individual thermocol packaging to protect fragile mugs.
3. Strict Delivery Timeline: Coordinating production and logistics to meet the Vigilance Week deadline.

Our experience with over 400 leading brands provided us with the expertise to effectively address these challenges.

The Result: A Successful Collaboration with IRCTC

We were excited to work on this project with a renowned brand like IRCTC. The custom-branded mugs were completed on time, and the team was thrilled with the quality of the products.

If you’re looking for custom-branded mugs or any other corporate gifting items, we can help. With a range of over 4000+ gifts across categories like apparel, technology, custom gift hampers, drinkware, and more, we have something to fit every need. Reach out to us to elevate your corporate gifting experience.