Home > Case Studies

Case Study: How We Helped Mahindra & Mahindra Boost Brand Awareness with Custom Promotional Pens

How We Helped Mahindra & Mahindra With Custom Promotional Pens

Promotional gifts are a great way to increase brand awareness, and they don’t have to be expensive. Even budget-friendly gifts can make a strong impact.

When Mahindra & Mahindra wanted to distribute gifts to their retailers and distributors to enhance brand recall, they reached out to TapWell. With a catalogue of over 4,000 corporate gifts, we offer a wide range of cost-effective promotional items.

For this campaign, we helped Mahindra & Mahindra with custom promotional gifts—an affordable yet effective branding tool. Here’s how we executed the campaign to meet their needs.

About Mahindra & Mahindra

Mahindra & Mahindra is one of India’s leading automotive and manufacturing companies, known for its innovation and a strong presence across multiple industries. Founded in 1945, the company has grown into a global brand, offering a wide range of vehicles, farm equipment, and technology-driven solutions.

With a strong network of retailers and distributors, Mahindra & Mahindra continuously invests in brand-building initiatives to maintain its leadership and connect with stakeholders. Their focus on quality and reliability has made them a trusted name in the industry.

Mahindra & Mahindra’s Gifting Requirements

Mahindra & Mahindra recently launched three new products—Maximile, Power Max, and Swaraj. To create brand awareness for these products, they wanted cost-effective promotional gifts that could be distributed at scale.

The merchandise needed to be:

  • Affordable to fit within their marketing budget.
  • Easy to distribute across a large network of retailers and distributors.
  • Useful so that recipients would keep and use them regularly.
  • Distinctly branded to ensure each product—Maximile, Power Max, and Swaraj—was promoted effectively.

With these requirements in mind, Mahindra & Mahindra approached TapWell for a practical and impactful gifting solution.

Here is how we helped the brand:

We provided custom-branded plastic pens and silicone keychains, ensuring widespread visibility:

🖊 Plastic Pens – A budget-friendly yet useful giveaway for everyday use.
🔑 Silicone Keychains – Durable and eye-catching, ensuring continuous brand exposure.
🎨 Distinct Branding for Each Product – Customized logos and colors for Maximile, Power Max, and Swaraj, reinforcing individual product identities.

This approach ensured that Mahindra & Mahindra’s promotional gifts were memorable, and aligned with their brand awareness goals.

Challenges We Faced and How We Handled Them

At TapWell, we have worked with many leading brands over the last 10 years. This experience has helped us tackle various challenges smoothly, ensuring seamless execution of corporate gifting campaigns.

While working with Mahindra & Mahindra, we encountered a few key challenges and handled them effectively.

1️⃣ Maintaining Brand Distinction

Each product—Maximile, Power Max, and Swaraj—needed unique branding while maintaining a cohesive brand identity. We carefully customized the logos, colors, and design elements for each product to ensure clear differentiation while aligning with Mahindra & Mahindra’s overall branding.

2️⃣ Bulk Production with High Print Precision

Printing detailed logos and product names on small items like pens and keychains required high accuracy. We used advanced printing techniques to achieve sharp, long-lasting branding, ensuring the logos remained clear and visible even with regular use.

3️⃣ Efficient Nationwide Distribution

With a vast retailer and distributor network, timely delivery across multiple locations was critical. We coordinated logistics efficiently, ensuring all promotional gifts reached their destinations on time, ready for distribution.

By addressing these challenges with our expertise, we ensured Mahindra & Mahindra’s gifting campaign was executed flawlessly, helping them achieve their brand awareness goals.

Successful Execution & Client Feedback

The Mahindra & Mahindra team was highly satisfied with the gifting campaign. The plastic pens and silicone keychains were well-received by their retailers and distributors, providing daily brand visibility at a minimal cost.

We even received positive feedback from their team, appreciating the quality, branding precision, and smooth execution of the campaign.

If you are looking for promotional corporate gifts, connect with our gifting experts. We offer a wide range of customized products, including:

Let us help you create impactful corporate gifts that enhance your brand visibility.

Other Case Studies