16 Diwali Shopping and Gifting Statistics of India

Diwali is India’s largest shopping and gifting festival, driving billions in consumer spending across retail and ecommerce every year. 

Businesses launch major sales, while shoppers buy everything from groceries and electronics to jewelry and gifts. 

Here are 16 Diwali shopping and gifting statistics that highlight consumer spending, online shopping trends, product demand, and changing buying behavior in India.

How We Created This Report

We analyzed and verified Diwali shopping and gifting data from industry reports, retail market research, and ecommerce publications. We reviewed every source, extracted only Diwali specific statistics, removed duplicate data, and organized the findings into categories such as overall shopping, product categories, ecommerce, consumer behavior, and delivery trends.

Sources Used

• Diwali Sales Lit Up Indian Consumer Market Report in 2025 by USDA
• The Great Indian Festive Shipping Playbook by eShipz.

Key Diwali Shopping Statistics

• India’s Diwali retail market reached nearly $69 billion in 2025, adding about $21 billion in spending compared to the previous year.
• Around two thirds of India’s annual corporate and personal gifting takes place during Diwali, making it the country’s biggest gifting season.
• Online grocery orders increased fivefold during Diwali as more shoppers chose digital platforms for festive purchases.
• Quick commerce apps recorded a 120% jump in Diwali orders, showing that fast delivery has become a major part of festive shopping.
• Nearly 70% of shoppers may not return after a delayed Diwali delivery, making logistics and on time fulfillment critical for retailers.

Overall Diwali Shopping Statistics

Diwali is India’s biggest shopping festival. Consumers spend billions of dollars across retail categories, while ecommerce platforms, quick commerce services, and traditional stores experience a sharp rise in demand during the festive season.

• Indian consumers spent nearly $69 billion during the 2025 Diwali shopping season, making it one of the largest festive retail events in the country’s history.
• Diwali retail spending increased by 25% year over year, rising from $48 billion in 2024 to nearly $69 billion in 2025.
• Diwali generates between 60% and 65% of India’s annual gifting sales, making it the country’s biggest shopping and gifting festival.

Diwali Shopping Category Statistics

Consumer spending during Diwali is spread across multiple product categories. Food and groceries attract the highest share of spending, followed by jewelry and electronics.

• Food and grocery purchases accounted for 12% of total Diwali retail spending, making them the largest shopping category during the festival.
• Gold and jewelry represented 10% of total Diwali retail sales, making them the second largest spending category.
• Electronics contributed 8% of total Diwali retail spending, driven by festive discounts and promotional offers.
• Sales of Indian made food products increased by 25% compared to 2024 as shoppers preferred locally produced festive food items during Diwali.

Diwali Ecommerce Statistics

Online shopping plays a major role in Diwali spending. Ecommerce marketplaces, grocery platforms, and quick commerce services record significant growth in orders during the festive period.

• Online grocery platforms including BigBasket, Amazon, Flipkart, and JioMart recorded a 500% increase in orders during the Diwali shopping season.
• Quick commerce platforms such as Blinkit, Instamart, and Zepto experienced a 120% year over year increase in order volumes during Diwali, especially in metro cities.
• Tier II cities recorded a 28% year over year increase in online orders during the Diwali season, highlighting strong ecommerce growth beyond major cities.
• Tier III cities experienced a 23% year over year increase in online orders during Diwali, reflecting rising digital shopping adoption in smaller cities.
• More than 65% of festive ecommerce sales are expected to come from non metro regions, with Diwali contributing significantly to this growth.

Diwali Consumer Behavior Statistics

Consumer preferences continue to evolve during Diwali. Shoppers are choosing premium products, combining online and offline shopping, and showing greater interest in healthier and sustainable options.

• Consumers increasingly balanced premium purchases with traditional shopping, driving strong demand for premium packaged foods, gourmet sweets, artisanal snacks, and traditional sweet shops during Diwali.
• Consumers increasingly combined offline shopping with online purchases during Diwali, supporting both physical retail stores and ecommerce platforms.
• Urban and millennial shoppers showed stronger demand for eco friendly packaging and health focused products during Diwali shopping.

Diwali Delivery Statistics

Fast and reliable delivery has become an important part of the Diwali shopping experience. Delivery delays can directly affect customer satisfaction and repeat purchases.

• Nearly 70% of customers are less likely to shop again after experiencing a delayed delivery during peak shopping periods such as Diwali, highlighting the importance of reliable logistics during the festive season.

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