20+ Diwali Spending Statistics Compiled For India (2026)

Workplace wellness affects employee health, satisfaction, productivity, and engagement. As companies face growing concerns around mental health, stress, work-life balance, and financial security, wellness programs are becoming a key part of employee support. 

At the same time, employee gifting remains a consistent area of interest, with Google Trends showing recurring search demand for “Diwali gifts” in India over the past five years.

These workplace wellness statistics show how organizations are responding, what employees value, and where major gaps remain. The data also highlights differences in wellness program access across regions and the growing global workplace wellness market. For reference, we have added the data sources at the end.

Diwali Spending Statistics (India) at a Glance

• Indians spent ₹6.05 lakh crore during the 2025 festive season.
• 83% of shoppers increased their festive budgets compared with the previous year.
• 64% of shoppers planned to buy everything online during the festive season.
• Tier 2 and 3 cities generated 55% of festive ecommerce orders.
• Impulse purchases rose to 57% of festive shopping in 2025.
• Quick commerce orders increased by 120% during the festive period.
• 51% of consumers preferred experience-based gifts over physical products.
• Gen Z increased festive spending by 47%, the highest among age groups.
• Rural India accounted for 28% of total festive trade.
• Discounts influenced 73% of festive shoppers when making purchases.

How much do Indians spend on Diwali?

Indians spent ₹6.05 lakh crore during the Navratri to Diwali festive season in 2025, the highest festive turnover recorded in India. 

Festive trade grew 25% compared with 2024. The total included ₹5.4 lakh crore in goods and ₹65,000 crore in services, showing the scale of Diwali-related consumption.

What is the average festive shopping budget in India?

Festival spending varies across consumers. About 43.7% of shoppers spend ₹5,000 to ₹10,000 during festivals, while 21.8% spend more than ₹10,000. 

We also saw that 83% of festive shoppers had bigger budgets than the previous year, pointing to stronger consumer spending during the festive season.

Which age group spends the most during Diwali?

Gen X and Boomers have the highest average festive shopping budget at ₹40,000, followed by Millennials at ₹32,000 and Gen Z at ₹25,000. 

However, Gen Z records the largest increase in festive spending, spending 47% more than usual. Millennials spend 35% more, while Gen X and Boomers spend 28% more. 

This shows that older consumers have larger festive budgets, while younger consumers see a bigger increase in spending compared with their usual levels. 

How much of Diwali shopping happens online?

Online shopping plays a major role in festive spending. About 64% of festive shoppers planned to complete all their festive purchases online. 

E-commerce order volumes also increased 24% year over year during the festive period, showing continued growth in digital shopping during Diwali.

Are Indians making more impulse purchases during Diwali?

Impulse shopping has become more common during the festive season. The share of impulse purchases increased from 42% in 2023 to 57% in 2025. 

At the same time, planned shopping fell from 59% to 42%, showing a shift toward more spontaneous festive purchases.

What influences Diwali purchases the most?

Discounts are the strongest driver of festive purchases. About 73% of festive shoppers were influenced by discount offers. 

Coupons influenced 63% of shoppers, followed by cashback at 58%, Buy One Get One offers at 45%, and loyalty points at 30%.

Which product categories get the most Diwali spending?

FMCG accounted for 12% of festive sales, making it the largest category in the report. 

Gold and jewelry followed at 10%, while electronics and electricals accounted for 8%. Consumer durables and ready-made garments each represented 7% of festive sales.

How much does rural India contribute to festive spending?

Rural India contributed 28% of total festive trade in 2025. This shows that Diwali spending is not limited to major cities. 

Consumers in rural markets contributed significantly to overall festive sales, making smaller towns and rural areas important parts of India’s festive economy.

How much do Tier 2 and Tier 3 cities contribute to festive ecommerce?

Tier II and Tier III cities contributed 55% of ecommerce orders during the festive period. This shows the growing role of smaller cities in online festive spending. 

Ecommerce demand during Diwali is therefore spreading beyond major urban markets and reaching consumers across India’s smaller cities.

How much did quick commerce grow during Diwali?

Quick commerce orders jumped 120% during the festive period. The sharp increase points to stronger demand for last-minute purchases. 

Quick commerce gifting was also projected to grow 62%, showing that consumers are increasingly using fast delivery services for both personal purchases and festive gifts.

How are Diwali gifting habits changing?

Diwali gifting is shifting toward experiences and digital products. About 51% of consumers preferred gifting experiences over material goods. 

Ecommerce gift cards were projected to grow 38%, while wellness app subscriptions as gifts were projected to grow 35%, showing rising demand for flexible, experience-based gifts.

How much did auto sales grow during Diwali 2025?

Auto registrations reached 33.57 lakh units between Navratri and Diwali 2025, marking a 17% increase from 2024. 

The growth shows that festive spending extends beyond everyday consumer goods and includes major purchases such as vehicles, which often see stronger demand during India’s festive buying season.

How did GST 2.0 affect festive spending?

GST 2.0 was projected to increase festive sales by 18%. It was also projected to reduce prices by about 13% for groceries, 10% for electronics, 8% for small cars, and 7% for clothing. 

These price changes were expected to support higher consumer spending during the festive season.

Final words

Diwali gifting is a simple way for businesses to show appreciation and strengthen relationships with employees, clients, and partners. The right gift can also keep your brand memorable long after the festive season.

If you are looking for the best corporate gifting brand for Diwali, TapWell offers 4,000+ gifting options, including customized hampers, gourmet treats, branded products, tech gifts, and eco-friendly choices. With custom branding, curated gift selections, and delivery across India, TapWell makes Diwali gifting easier from selection to delivery.

Need help choosing the right gifts for your team or clients? Contact TapWell to discuss your requirements and get personalized gifting options for your Diwali budget.

Data Sources

• https://www.brandcare.net/blog/wp-content/uploads/2025/11/Diwali-Playbook-Brandcare.pdf 
• https://files.hdfcfund.com/s3fs-public/2025-10/Festive%20Cheer%20lights%20up%20India%27s%20consumption_0.pdf
• https://www.channelplay.in/eBooks/Retail%20Readiness%20Report_%20Gaps%20to%20Close%20Before%20Diwali%202025.pdf